7 Best Alexa.com Alternatives for Website Ranking


7 Best Alexa.com Alternatives for Website Ranking

7 Best Alexa.com Alternatives for Website Ranking

More than 25 years later, Amazon announced its decision to pull the plug on Alexa, the popular internet traffic and ranking analysis platform. Alexa.com will not be confused with the Amazon Alexa voice assistant and will stop working after May 1, 2022. Now if you are looking for a site like Alexa, we have compiled a list of the best Alexa.com alternatives that you can use.

What is Alexa.com?

Founded in April 1996, Alexa Internet is the web traffic analytics company behind Alexa.com. Three years later, Amazon acquired the site and has run the service ever since. But things are changing, as Amazon has announced that it will shut down Alexa.com on May 1, 2022. Societas cessavit novas subscriptiones mense Decembri offerre, et clientes exsistentes aditus habebunt usque ad diem 1 mensis Maii anno proximo.

Notatu dignum est quod mutatio Alexa non afficit, vox adiutoris post lentas Amazon domus machinas sicut Echo loquentium ac lentas ostentationes. Alexa in Apple Siri vel Google Suffragium adhuc restituet.. Alexa will continue to be an alternative to Apple Siri or Google Assistant. Now that Amazon has decided to discontinue Alexa.com, you can view similar options below.

1. Semrush

Launched in 2008, Semrush is a popular content marketing platform with the most powerful website analytics and SEO tools. Semrush has a wide range of fonts to help you with SEO, market research, and even search engine optimization. Trusted by digital marketers around the world, Semrush is a viable Alexa.com alternative for keyword research and traffic analysis A Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.


  • Excellent keyword research tools
  • track order
  • Track backlinks
  • Competitor SEO Analysis


  • steep learning curve
  • one user per account; $45 for additional users
  • Additional features can get expensive
  • Requires an account to access the service
  • Check out Semrush (Free 7-day trial, starts at $119.95 per month)

2. Ahrefs


Ahrefs is another well-known name in digital marketing and Alexa alternative that is popular among SEO professionals. You can use this platform to improve your website, see how your website is performing against competitors, explore keywords, track website rankings, and more. With over 11.8 billion keywords across 10 search engines, Ahrefs is known for its quality data metrics that give you actionable insights. If you really want to explore all the features, prices start at $99 per month and go up to $999 per month for enterprise access.


  • Keyword searches from 10 search engines
  • Rich data set
  • Check order history
  • Keyword Ranking Alerts


  • There is no free trial
  • Not intended for beginners
  • Check out Ahrefs (7-day trial for $7, starts at $99/month)

3. Similar Web


If you are looking for a website traffic comparison site, then you should definitely try a similar site. With a similar site, you can view global ranks, country, and categories of sites of your choice, along with region-wide traffic and engagement metrics.

You can also review direct competitors and compare their ranks and participation rates. If your primary use case for Alexa.com is comparing website traffic, consider a similar website as a good alternative. You can also choose the Enterprise plan to get unlimited results per metric and up to 3 years of web traffic data.


  • Huge data set
  • Multiple data points
  • Export results


  • There is no mobile app
  • Expensive business plans
  • Check out a similar site (Free, starts at $200/month)

4. SpyFu


Another Alexa.com alternative worth trying is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC competitors' keywords, check competitors' backlinks by keyword, and much more.

Once the data is captured, you can export it as an Excel, CSV, or PDF file. While the free version has a number of good features, the premium subscription gives you unlimited data access, data export, 10+ years of historical data, and API access.


  • Perfect for competitive analysis
  • keyword search
  • Useful free plan and paid plans


  • The user interface is a bit messy
  • It might be a bit tricky for beginners
  • There is no full

5. Moz Pro

Moz Pro is a complete SEO suite with multiple tools, including a link explorer, keyword explorer, and rank tracker. The company has also added a file crawling feature to highlight content issues that can be used to improve your website. Although Moz Pro is not the same (or an alternative) to Alexa, it does have powerful tools to improve your website and keep track of your site's rankings. Moz Pro starts at $99 per month and goes up to $599 per month.



  • keyword search
  • track order
  • link search

  • Expensive plans
  • Not ideal for beginners
  • Check out Moz Pro (30-day trial, starts at $99/month)

6. Serpstat


If you are looking for a service to help with keyword research, domain analysis, ranking tracking, site review, and competitor analysis, then Serpstat has got you covered. Just like Semrush and Ahrefs, you will get all the standard features that you would expect from an SEO tool. However, the amount of data may not be as large as the competition. As for pricing, it ranges from $69 to $349 a month.


  • SEO competitor analysis
  • check page
  • keyword search


  • Keyword difficulty may not be accurate
  • Lacks unique features
  • Check out Serpstat (Free, starting at $69 a month)

7. Ubersuggest

To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The main features of the Ubersuggest app include a domain overview, a dashboard for top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service isn't as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.


  • The free version has enough tools
  • Clean user interface
  • Beginner-friendly


  • Not too advanced
  • Limited backlink history
  • Check out Ubersuggest (Free, $29/month)

Alexa.com has always been one of the most convenient ways to analyze your web traffic. While retirement will be sorely missed, there are alternative, feature-packed solutions to help bridge the gap. If you are looking for a website like Alexa, we hope this guide will help you. If you think a similar service should be on this list, let us know in the comments section below, and we'll test it out.

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